I have admired the World Wildlife Fund (2020) in the last few years for its subtle intelligent advertising. Which both informs and gets us to question our behaviours. The photo shown below makes you go cold, with a gun pointing at a child. However some people are prepared to pay large sums of money to shoot the offspring of animals. This must be questioned! Imagine this is yours, is four words that get you to really search your soul.

A more subtle use of landscape was used by the national railway to encourage us to travel by train to parts of our country. It shows the perfect ideal of an English country scene. The one the soldiers were sold to protect during two world wars. All open spaces and rolling hills with clean farmers working the land. Again four words “See Britain by Train” clearly states what they want you to do the poster shows you what awaits.

My third choice is a clever mock up using a white carrier bag. It looks like an under/over shot of an iceberg, on second look it is a carrier bag in the sea. This picture is clever as it employs the correct proportions in showing us the ice. It was used to great effect by the National Geographic along with the title “Planet or Plastic”, this title states we have a choice. The article gave evidence to help us choose planet.

In my picture I want to get the message over about the plastic we discard into the sea. I took a photo of the sea in the style of Hokusai a Japanese painter who painted landscapes of Mount Fuji with seascapes. I will add plastic litter being thrown from the sea by the wave. My words will be like the adverts above, only three words, Save, Our Seas. This will be in black and yellow lettering and the capital letters will spell SOS. This is intentional as it is the recognized message for distress at sea.

Work Cited

Hokusai. Great Wave. 1826. Print.

Imagine This Is Yours. n.d.

National Geographic Magazine. “National Geographic Magazine,” 2020. https://www.nationalgeographic.com/.

Russel, Gyrth. Yorkshire See Britain by Train. 1950. Watercolour, Poster. LNER Archive.

World Wildlife Fund. “How to Save the Worlds Wildlife.” How to save the worlds wildlife, 2020. https://www.wwf.org.uk/.